Local broadcasting is our top priority. Local news, locally produced documentaries, innovation in technology and commitment to the communities we serve. We’re local broadcasters first and a network affiliate second. According to Capitol Broadcasting President and CEO Jim Goodmon: “The broadcasting business is changing rapidly. We chose a partner committed to preserving the future of local broadcasting. It was clear to us NBC understands the value local stations bring to the network/affiliate partnership."
Read more at http://www.wral.com/wral-tv-move-to-nbc-faqs/15241044/